ROAM Data is a market leader involved in mCommerce i.e. mobile commerce and mobile payments solutions. Company is based out of Boston, and many a time compared with Square. However, in reality this is not apples to apples comparison. This is because the only similarity between the two companies is that both are associated with development of some sort of credit card reader plugs, which are placed in headphone jack. However, both these companies differ in their history, technology, and business model.
ROAM enables technology service delivery through multifarious mCommerce applications. The company’s clientele consists of small to large merchants using ROAM’s mCommerce solutions to conduct face-to-face or remote business with their customers. However, you as a user of ROAM’s mCommerce application should not expect a merchant account as ROAM is not a MSP, a commonly used acronym for Merchant Service Provider. In contrast to this, Square competes in merchant accounts space. Square has merely built a single application in card processing and a proprietary audio jack based card-swiping technology.
ROAM Data is a leader in providing card acceptance applications on a turnkey basis to a MSP. Company’s patent pending audio jack card-swiping technology is used by different MSPs along with their innovative and competitive ideas to capture a larger pie in the merchant account market. Thus, Square and other MSPs compete in a market using solutions built by ROAM Data. In light of this information, when you try to compare Square and ROAM Data with little bit of qualitative research you would notice that Square operates more in peer to peer payment space. Users of Square are required to sign-up with Square to user their card-swiping headphones jack based plug and merchant account. Conversely, ROAM’s technology caters to real merchants transacting their business in huge bulks with higher volume real merchant accounts. The sophisticated card reader provides superior encryption security, higher read rates, and has higher compatibility with different types of mobile devices. Even though to manufactures, this state-of-the-art secure mobile point of sale (POS) solution turns out to be relatively more expensive, it costs only a fraction of traditional POS technology.
Get our rates:
