Everyone asks; Why offer debit card payment options to your customers?
Debit card purchases are increasing in the U.S. at a 19% increased rate. CardTrak.com, May 22, 2006
The information you find today suggests that consumers spend more using their ATM/debit cards than cash or checks.*
- 32% more than cash
- 24% more than checks
- 77% of the individuals with a credit card have either an ATM or Debit card **
- Almost half the consumers 47% enter a PIN when paying with debit
- 30% don't mind providing a signature
Additional Benefits Accepting ATM/Debit Cards for Business Purposes
- Higher ticket sizes
- Guaranteed funds online
- Cheaper processing prices
- Checkouts are faster
- Almost no chargebacks
- Reduced Fraud Risks
- Cash Back Opportunities
*All statistics taken from the STAR Consumer Payment Usage Study, 2004, except where noted.
**Dove Consulting, the Debit Dilemma, 2003