Debit

Why Is It Crucial That You Accept Debit Cards?

By accepting debit cards, you are serving your customer, letting them use the payment method they prefer. Current research shows that consumers spend more when they use their ATM/debit cards than when they pay with cash or checks. Not only is the spending more abstract, but they are not limited to cash-in-hand. Add cash-back opportunities that save people time and encourage purchasing, and you see how important it is to accept debit cards.*

• Debit card sales average 32% higher than cash sales
• Debit card sales average 24% more than check sales
• People want the option to pay with a debit card: 77% of people who have a credit card also have an ATM or debit card**
• Debit card purchasing is increasing in the U.S. by 19% year-over-year

Merchant Benefits of Accepting ATM/Debit Cards

• Higher per-ticket sales
• Guaranteed funds
• Lower processing fees
• Faster checkout
• Almost no chargebacks
• Reduced fraud risk
• Cash-back-motivated sales

Getting Started Is Easy

Call PaymentMax at (800) 979-0210 or contact us for more information.

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* All statistics taken from the STAR Consumer Payment Usage Study, 2004, except where noted.
** Dove Consulting, the Debit Dilemma, 2003.